Case Study
For a research project during my studies at Yonsei University, I was tasked in analyzing a company's productions and operations management,
Research
To begin, I had to narrow down a company.
Amongst options like Toyota, Nongshim, Amazon, and Kodak, Nike stood out to me as a top research pick due to the recognizability of the brand and the availability of information online. Next was actually tackling the operation systems.
Through my research, I uncovered Nike's inventory struggles as a result of a transition from B2B to B2C markets.
Calculations
Calculations done with the basic EOQ and Continuous Review Model
Findings
Based on my calculations, NIKE would benefit from a D2C operations strategy.