Helena Peng
Helena Peng
Helena Peng
Motion Design & Digital Marketing
Motion Design & Digital Marketing
Work Experience
Work Experience
Media Arts & Marketing Design Director
2021—PRESENT, ROCHESTER NY
Rochester International Choreography and Entertainment
Social Network Algorithms: Planned, designed, and edited promotional choreography and dance content for Instagram, driving engagement by 41,000% within 3 months and tripled follower count. Increased event performance requests seven-fold.
Brand Development/Management: Designed an upgraded brand identity based on organization core values, and key elements. Created a consistent style guide, social media templates, design assets and layouts for all and promotional assets, marketing, print, and digital materials.
Media Campaigning: Directed and implemented 1-month marketing campaigns for annual showcases (digital, print, media, graphics, design and publicity), attracting an audience of 1,000+ for 2 consecutive years. Workshop promotion on Instagram garnered a record of 271 attendees.
Social Network Algorithms: Planned, designed, and edited promotional choreography and dance content for Instagram, driving engagement by 41,000% within 3 months and tripled follower count. Increased event performance requests seven-fold.
Brand Development/Management: Designed an upgraded brand identity based on organization core values, and key elements. Created a consistent style guide, social media templates, design assets and layouts for all and promotional assets, marketing, print, and digital materials.
Media Campaigning: Directed and implemented 1-month marketing campaigns for annual showcases (digital, print, media, graphics, design and publicity), attracting an audience of 1,000+ for 2 consecutive years. Workshop promotion on Instagram garnered a record of 271 attendees.
Digital Filmmaking & Marketing Intern
2024—PRESENT, ROCHESTER NY
Monroe Plan For Medical Care / MP CareSolutions
Content Strategy: Developed concepts and scripts for various video projects promoting medical services and staff testimonials, aligning with company mission and marketing goals. Worked directly with SVP of Marketing to create a social media campaign to promote services via short form videos.
Video Production: Managed end-to-end video production process, including concept development, script writing, filming, and post-production editing for social media content (Instagram, Facebook, LinkedIn) and promotional materials. Utilized advanced video editing techniques to deliver high-quality videos using industry-standard software.
Project Management: Coordinated with staff, leadership, CMO, and COO for interviews, managed shooting schedules, and ensured timely delivery of final video concepts within a 15-20 hour work week.
Content Strategy: Developed concepts and scripts for various video projects promoting medical services and staff testimonials, aligning with company mission and marketing goals. Worked directly with SVP of Marketing to create a social media campaign to promote services via short form videos.
Video Production: Managed end-to-end video production process, including concept development, script writing, filming, and post-production editing for social media content (Instagram, Facebook, LinkedIn) and promotional materials. Utilized advanced video editing techniques to deliver high-quality videos using industry-standard software.
Project Management: Coordinated with staff, leadership, CMO, and COO for interviews, managed shooting schedules, and ensured timely delivery of final video concepts within a 15-20 hour work week.
Motion / Graphic Design
2019—PRESENT
Freelance
Visual Storytelling/Content Creation: Produced 2D and 3D motion shorts and typography content that consistently attracted high engagement and resonated with large audiences, with posts averaging 70-100k+ views on social platforms.
Client Collaboration: Partnered with high-profile clients with over 100k subscribers on YouTube and 300k followers on TikTok. Created design assets and posts for various projects, including advertising campaigns, promotional videos, and social media content. Enhanced the visibility and impact of their content and contributed to the success and growth of their followerbase.
Flexible Design/User Feedback: Client-centric approach to design, prioritized satisfaction through attentive listening, clear communication, and responsive action translated into actionable design improvements. Responsiveness to client preferences resulted in consistently high levels of client satisfaction - fostering long-term partnerships and repeat business opportunities.
Visual Storytelling/Content Creation: Produced 2D and 3D motion shorts and typography content that consistently attracted high engagement and resonated with large audiences, with posts averaging 70-100k+ views on social platforms.
Client Collaboration: Partnered with high-profile clients with over 100k subscribers on YouTube and 300k followers on TikTok. Created design assets and posts for various projects, including advertising campaigns, promotional videos, and social media content. Enhanced the visibility and impact of their content and contributed to the success and growth of their followerbase.
Flexible Design/User Feedback: Client-centric approach to design, prioritized satisfaction through attentive listening, clear communication, and responsive action translated into actionable design improvements. Responsiveness to client preferences resulted in consistently high levels of client satisfaction - fostering long-term partnerships and repeat business opportunities.
Director of Marketing / Head of Design
2023, ROCHESTER NY
Unamed Short Film
Marketing Leadership: Oversaw the production of trailers, teasers, and behind-the-scenes footage. Developed and executed social media marketing strategies to engage audiences and drive anticipation for film.
Team Leadership: Managed a team of designers, providing guidance and mentorship to drive creativity and productivity.
Brand Development/Conceptualization: Worked directly under the Director and Producer while collaborating closely with filmmakers and creative teams to conceptualize and design promotional materials, including posters, trailers, and social media assets.
Market Analysis: Utilized market research and audience insights to assess marketing initiatives and optimize campaign performance.
Marketing Leadership: Oversaw the production of trailers, teasers, and behind-the-scenes footage. Developed and executed social media marketing strategies to engage audiences and drive anticipation for film.
Team Leadership: Managed a team of designers, providing guidance and mentorship to drive creativity and productivity.
Brand Development/Conceptualization: Worked directly under the Director and Producer while collaborating closely with filmmakers and creative teams to conceptualize and design promotional materials, including posters, trailers, and social media assets.
Market Analysis: Utilized market research and audience insights to assess marketing initiatives and optimize campaign performance.
Software & Skills
Software
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe InDesign
Adobe Creative Suite
Cinema4D
Blender
Procreate
Figma
Framer
HMTL
CSS
Twine
R
Flutter
Java
Webflow
Microsoft Excel
Microsoft Office
Skills
Motion Graphics
Typography
2D Design/Animation
3D Design/Animation
Product Design
Interactive Media
User Experience
User Interaction
User Research
User Interviews
Prototyping
Web Development
Mobile App Design
Strategic Marketing
Brand Development
Brand Management
Project Management
Media Marketing
Photography
Videography
Design Principles
Team Leadership
Team Collaboration
Languages
English
Mandarin Chinese
Spanish
Software & Skills
Software
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe InDesign
Adobe Creative Suite
Cinema4D
Blender
Procreate
Figma
Framer
HMTL
CSS
Twine
R
Flutter
Java
Webflow
Microsoft Excel
Microsoft Office
Skills
Motion Graphics
Typography
2D Design/Animation
3D Design/Animation
Product Design
Interactive Media
User Experience
User Interaction
User Research
User Interviews
Prototyping
Web Development
Mobile App Design
Strategic Marketing
Brand Development
Brand Management
Project Management
Media Marketing
Photography
Videography
Design Principles
Team Leadership
Team Collaboration
Languages
English
Mandarin Chinese
Spanish
Education
UNIVERSITY OF ROCHESTER
BA, Digital Media Studies
BA, Business
Relevant undergraduate coursework in web development, information systems, business analytics, marketing and graphic design.
Courses emphasized critical analysis, time management, and user-centric design.
BA, Digital Media Studies
BA, Business
Relevant undergraduate coursework in web development, information systems, business analytics, marketing and graphic design.
Courses emphasized critical analysis, time management, and user-centric design.